Asevia brings together seven firms from five regions and 150 professionals with 26 million committed to automate SME advisory services
Asevia, a group founded in Madrid in 2025, integrates seven firms from five autonomous communities and bets on automating SME advisory services.
The Spanish SME advisory market has a new consolidation operator. Asevia, a group founded in Madrid in 2025 by Jorge Suárez de Lezo (CEO) and Juan Palomares (COO), has announced that it already brings together more than 150 professionals in seven firms spread across five autonomous communities, as reported by Lawyerpress on 5 November 2026. The project has Novena Capital Partners as its anchor investor and 26 million euros committed, expandable to 50 million and supplementable with debt, and has set itself the goal of reaching 1,000 professionals within five years.
Among the integrated firms are The Startup CFO, Roca & Asociados, Qualitax and Torquemada Asesores. The integration model keeps the founding partners at the head of their firms: they retain stakes in their businesses and management autonomy, with the possibility of joining the group's shareholding.
A consolidation thesis with a technology engine
Asevia's proposal combines two processes that usually run separately: the integration of tax, accounting, labour, legal and financial advisory firms under a common structure, and the reorganisation of work through technology. The approach consists of sharing specialists and resources to broaden the client service and, at the same time, automating part of the administrative tasks that absorb advisers' working days.
The CEO's diagnosis is explicit about the competitive pressure ahead: "As these tasks become automated and are delivered in an increasingly similar way, advisory firms will have less room to differentiate themselves and pressure on their prices will increase," says Jorge Suárez de Lezo. The business hypothesis is that reducing manual work will free up more time to interpret information, anticipate risks and support the SME client's decisions.
The project's own summary acknowledges its three pillars (firm integration, shared services and technology) and admits it does not yet present quantified efficiency results. The shared services are, in a way, the least visible and most decisive pillar: concentrating administration, systems, recruitment or training in a common structure is what frees up scale so that the integrated firms can compete with large advisory companies without giving up their closeness to the local SME. It is also where the savings that must fund the technology promise are at stake.
The two-thirds figure and its caveats
Juan Palomares, COO and co-founder, estimates that two thirds of the management work the company refers to could be automated through technology and artificial intelligence supervised by the adviser. The launch coverage itself rightly underlines the caveats that figure demands: the information released includes no comparative evidence, measurement methodology or results allowing a determination of how much time is actually saved and in which processes. And the company, which says it combines market tools with the development of its own technology framework, does not for now identify the solutions used or detail its architecture, integrations or degree of deployment.
From the legaltech analysis perspective, the serious evaluation of such a promise must be made task by task: classifying documentation, extracting data or distributing communications requires different controls from those needed to interpret a tax question or prepare a legal recommendation, and review and correction time is part of the productivity equation. Automating tasks and generating higher-value advice are, moreover, different outcomes: the second demands specialisation, knowledge of the client's business and an organisation capable of turning data into useful recommendations.
Local autonomy versus common controls
The model poses a tension familiar in every firm integration: maintaining the autonomy of the incorporated firms and, at the same time, establishing shared criteria for quality, security and management. For legal services specifically, that coordination must translate into operational answers to questions such as who leads each matter, how work is reviewed, which professionals access client documentation and how possible conflicts of interest are detected between firms sharing a structure. The launch information does not develop these mechanisms, and the incorporation of AI adds its own decisions on document processing, data retention, technology providers and the traceability of responses, which require defined procedures and responsibilities for each use.
The firm map and the investor's logic
The four firms named in the announcement (The Startup CFO, Roca & Asociados, Qualitax and Torquemada Asesores) outline the type of piece the project is looking for: mid-sized advisory firms with a portfolio of SMEs and the self-employed and complementary specialities in tax, accounting, labour, legal and financial matters. The presence of a vehicle such as The Startup CFO also points to the niche of outsourced financial advisory for newly created companies, a growing segment within SME advisory. With seven firms already integrated in five autonomous communities, the plan's next phase (multiplying the workforce by more than six to reach 1,000 professionals) will necessarily involve new incorporations, not just organic growth.
The financial architecture described is the classic one of private-capital consolidation projects: an anchor investor, Novena Capital Partners, an initial commitment of 26 million euros with an option to expand it to 50 million, and the plan to complement the operation with debt. That combination indicates that growth will be financed through the successive acquisition or integration of firms, whose partners receive in exchange the possibility of entering the group's shareholding, aligning their incentive with the joint result. It is the same scheme that has driven advisory consolidation in other European markets in recent years, and its delicate point is always the same: that operational integration (systems, quality criteria, firm culture) keeps pace with the rhythm of incorporations.
Professional duties do not disappear with automation
There is a plane of the project that no technology can sidestep and which the lawyers among our readers will recognise immediately: the professional conduct and data protection duties weighing on advisory work. Several firms sharing a technological and operational structure requires precisely defining the perimeter of professional secrecy and confidentiality between the group's firms, the processing of client documentation by AI tools (including data retention, the choice of providers and the traceability of responses) and the prevention of conflicts of interest when the same platform serves clients who may be counterparties to one another. These are requirements prior to any efficiency: an automation that does not resolve them is not an advantage, but an accumulated risk.
Context: the sector's consolidation and funding cycle
Asevia falls within the double cycle running through the Spanish professional sector: on the one hand, the consolidation of mid-sized advisory firms with external capital, and on the other, the entry of automation and AI into the internal processes of advisory work. It is the same current covered by the report on legaltech funding and 2026 funding rounds, and one that poses concrete corporate questions to the partners of these projects (stakes, autonomy, succession) that connect with the ancillary obligations to capital contributions in startups. The interest of the project lies precisely in its attempt to finance specialisation, technology and professional succession jointly; its evolution will show whether that structure improves the service to SMEs and the profitability of the firms without passing the complexity of the integration on to clients.
Frequently asked questions
What is Asevia?
A group founded in Madrid in 2025 by Jorge Suárez de Lezo and Juan Palomares that integrates tax, accounting, labour, legal and financial advisory firms for SMEs, with a common technological and operational structure.
How much funding does it have committed?
26 million euros, expandable to 50 million, with Novena Capital Partners as anchor investor; the company plans to complement this with debt.
Do the integrated firms lose their autonomy?
According to the announcement, no: the founding partners remain at the head of their firms, keep stakes and management autonomy and may join the group's shareholding.
Which firms are part of the group?
The announcement names The Startup CFO, Roca & Asociados, Qualitax and Torquemada Asesores among the seven integrated firms, present in five autonomous communities.
What growth target has Asevia set?
To reach 1,000 professionals in five years, starting from the current more than 150, which implies growth based mainly on new firm incorporations.
Sources
Fuentes
- Source. Accessed 7 November 2026.
The specific data in this article come from the official sources cited.
